2011 Yellow Pages EDITED PIC

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LaRue Medlin

In Memoriam 1955-2017
Joined
Sep 28, 2000
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Location
Sumter, SC
It's that time of year again,,,, soooo What do you think? I'm downsizing to 1/2 page this year.







[Broken External Image]:
 
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black & yellow is cheaper, but the B&W stands out more. Color is WAY TOO much money. Last year was 285 a month for 3/4 page, I hope 1/2 page this year will be 250 ish or better. We'll see.. Their graphics dept likes me, each year I send them a pdf of the finished file and they don't have to do any work..... and that means I get exactly what I want.
 
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looks good :supercool:



curious, approx how much % of your new biz is from the yellow pages.

i had heard that the YP are are the decline due to the internet
 
I get about 90% from the YP. But I have noticed an increase in the net. Im near the top on both google and yahoo pages. Customers tell me that since I have a website link, that's why they picked me. I'm th only local locksmith with a website. So I am getting more calls, but the YP is still my bread and butter.
 
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LaRue, I'd say most of it looks great!



The only thing I'd recommend changing is the font for the website. I'm having trouble reading that line, with the white serifed text on black in that small of a size. Something needs to change--it might be as simple as removing the serif and using the same font as the "Sumter owned and operated..." line. Play with it--I can tell you're trying to differentiate it from the rest of the text to draw people to the web address, but you can't do that at the cost of readability.
 
Bill, I made the font size a little larger. Looks better now. Thanks
 
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Yep--whether it's because the font size increased, or because the entire graphic's size increased, or both, it definitely looks better!
 

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