black & yellow is cheaper, but the B&W stands out more. Color is WAY TOO much money. Last year was 285 a month for 3/4 page, I hope 1/2 page this year will be 250 ish or better. We'll see.. Their graphics dept likes me, each year I send them a pdf of the finished file and they don't have to do any work..... and that means I get exactly what I want.
I get about 90% from the YP. But I have noticed an increase in the net. Im near the top on both google and yahoo pages. Customers tell me that since I have a website link, that's why they picked me. I'm th only local locksmith with a website. So I am getting more calls, but the YP is still my bread and butter.
The only thing I'd recommend changing is the font for the website. I'm having trouble reading that line, with the white serifed text on black in that small of a size. Something needs to change--it might be as simple as removing the serif and using the same font as the "Sumter owned and operated..." line. Play with it--I can tell you're trying to differentiate it from the rest of the text to draw people to the web address, but you can't do that at the cost of readability.