Normal winch use to me is winching yourself out of a mud hole using a tree or winching your buddy out of a mud hole with a direct connection. A brush guard mounted winch 'should' handle this very easily. A more durable heavy duty mount would be needed if your using your winch to try and move/drag heavy objects, heavy farm or construction use. Most winches any of us would purchase for off roading the winch will fail before the brush guard mount will fail.
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