Overhaul the car every 4 or 5 years like their successful competitors do instead of just letting every car die on the vine.
ford ranger. pretty much never updated for what ?? 20 years
taurus, updated in 1995, everyone hated that design, so what did they do? kept it until they got rid of the taurus last year. at one point the taurus was the number 1 selling car in the country, but they never updated it much until everyone bought something more current.
mustang, they finally updated it in 04, after what? 20 years.
explorer, another number one selling vehicle that then never did a thorough overhaul until what? 2 years ago?
I guess we should consider the sport trac fortunate, they updated it after only what? 7 or 8 years?
escort, they kept that same basic design at least 10 years.
Contor, came out in 1995, another car they kept around 11 years until they had til kill it and replace it with something new.
expedition, I am not sure how long it has been around, but it pretty much is the same as in 1996. since then toyota has come out with the sequoia, nissan the titan, and chevy has updated the suburban.
just look, the companies that continuously improve their products, succeed. the ones that let them die on the vine, suffer the same fate.
the mustang is the only bright light here, but I am sure they will decide not to redesign it until toyota builds something similar and passes them in sales with that as well.
they only seem to lay off the people that build them, never the people making the decision to keep a design the same in hopes that more people will want it next year even if nobody wants it this year.
I love my sport trac, there is not a nother car in its class save maybe the nissan frontier or GMC colorado, neither of which do anything special for me.
but the rest of fords lineup leaves something to be desired, except for the mustang.
hopefully they will get things turned around, I am done ranting.
