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SportTrac Discussion
General Sport Trac Discussion
GM to intorduce new Midsize truck line
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<blockquote data-quote="Jackson Ellis" data-source="post: 1003112" data-attributes="member: 70795"><p>Here's what happened to the Sport Trac. These numbers are for the Explorer. Ford didn't break out the Sport Trac's contribution, but says "20 to 25%" of the Explorer's sales were Sport Tracs. The Sport Trac started in 2000, which could account for the peak that year for all years of Explorers since 1990. By 2010, you can see the model is dying, and 25% of 60K means only 15 thousand Sport Tracs. Ford clearly had to take the Explorer to a car-based SUV to align with where buyers were going. You can see in 2011, sales immediately more than doubled. The Sport Trac didn't fit well with the new platform. </p><p></p><p></p><p></p><p>I don't think truck-based SUVs are coming back, so a mid-sized truck with independent rear suspension would have to be it's own animal.</p><p></p><p></p><p></p><p>1999 428,772</p><p></p><p>2000 445,157</p><p></p><p>2001 415,921</p><p></p><p>2002 433,847</p><p></p><p>2003 373,118</p><p></p><p>2004 339,333</p><p></p><p>2005 239,788</p><p></p><p>2006 179,229</p><p></p><p>2007 137,817</p><p></p><p>2008 78,439</p><p></p><p>2009 52,190</p><p></p><p>2010 60,687</p><p></p><p>2011 135,179</p><p></p><p>2012 158,344</p></blockquote><p></p>
[QUOTE="Jackson Ellis, post: 1003112, member: 70795"] Here's what happened to the Sport Trac. These numbers are for the Explorer. Ford didn't break out the Sport Trac's contribution, but says "20 to 25%" of the Explorer's sales were Sport Tracs. The Sport Trac started in 2000, which could account for the peak that year for all years of Explorers since 1990. By 2010, you can see the model is dying, and 25% of 60K means only 15 thousand Sport Tracs. Ford clearly had to take the Explorer to a car-based SUV to align with where buyers were going. You can see in 2011, sales immediately more than doubled. The Sport Trac didn't fit well with the new platform. I don't think truck-based SUVs are coming back, so a mid-sized truck with independent rear suspension would have to be it's own animal. 1999 428,772 2000 445,157 2001 415,921 2002 433,847 2003 373,118 2004 339,333 2005 239,788 2006 179,229 2007 137,817 2008 78,439 2009 52,190 2010 60,687 2011 135,179 2012 158,344 [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
GM to intorduce new Midsize truck line
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