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SportTrac Discussion
General Sport Trac Discussion
GM to intorduce new Midsize truck line
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<blockquote data-quote="Richard L" data-source="post: 1003123" data-attributes="member: 52972"><p>I don't know if you can call it poor marketing strategy? I think that Ford tends to market the vehicles that have the most competition, like their full size trucks. Their biggest competitors now seems to be Dodge, CM and Toyota. Advertising is expensive, so if the Market is not in selling midsize trucks, why spend a lot of money on advertising something that nobody wants, and even your competition has dropped their midsize trucks. The Ranger has had a long profitable run in the US and the longer you can avoid retooling for a new model the more profit you get. Car makers know exactly how many vehicles of a particular model they will have to sell to make a profit on that model, and often times it requires several years of sales to start making a profit.</p><p></p><p></p><p></p><p> The Ranger continues in other parts of the world, and may eventually make it back to the US if the US market shows interest in GM's or Dodge's new midsize trucks...Ford may want a slice of that pie. Also, the fact that Ford has not announced a midsized truck for the US market does not necessarily mean that they won't have one....Who knows, they may suprise both GM and Dodge with quickly bringing a version of the Ranger back to the US market while GM and Dodge are still talking about a new model?</p><p></p><p></p><p></p><p>...Rich</p></blockquote><p></p>
[QUOTE="Richard L, post: 1003123, member: 52972"] I don't know if you can call it poor marketing strategy? I think that Ford tends to market the vehicles that have the most competition, like their full size trucks. Their biggest competitors now seems to be Dodge, CM and Toyota. Advertising is expensive, so if the Market is not in selling midsize trucks, why spend a lot of money on advertising something that nobody wants, and even your competition has dropped their midsize trucks. The Ranger has had a long profitable run in the US and the longer you can avoid retooling for a new model the more profit you get. Car makers know exactly how many vehicles of a particular model they will have to sell to make a profit on that model, and often times it requires several years of sales to start making a profit. The Ranger continues in other parts of the world, and may eventually make it back to the US if the US market shows interest in GM's or Dodge's new midsize trucks...Ford may want a slice of that pie. Also, the fact that Ford has not announced a midsized truck for the US market does not necessarily mean that they won't have one....Who knows, they may suprise both GM and Dodge with quickly bringing a version of the Ranger back to the US market while GM and Dodge are still talking about a new model? ...Rich [/QUOTE]
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SportTrac Discussion
General Sport Trac Discussion
GM to intorduce new Midsize truck line
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