ed, normally the dealer can not set the price on the warranties, what they can do is overcharge you for it, and make some money...
the premium care is the best you can get. For the 1500 I think I paied for mine, if the tranny goes, rearend, t-case or motor, it is worth it... IF little crap goes, if the cost is over the $50.00 deductible, I will let ford fix, if under I will fix. Either way it is a piece of mind for me..
Todd Z