It's alittle tougher to get out the first time, takes alittle more force, but it comes out pretty easy the next time. Of course that may be that I was nervous about forcing it up the first time.
Did you get it yet Duece. I just put toggles in mine (3 at the top front off the front "stuff" holder"). It came up very hard the first time, I was afraid it was going to break but it didn't. As Big D say grab it by the big cup holder and push in a little and pull hard.