No, they shouldn't, but they sometimes do. Ford sells two brake pad formulations, at a vast price difference.
If you are not satisfied with the service, then you should request corrective action (never tell them what to do, only that you are not satisfied, and why). Depending on the opinion they give and what they want to do, you may have to pay the cost difference between the two pads. I’d not pay any more than that (no additional labor) and the rationale would be that you were not informed or given a choice and that it is lack of information on they’re part that may have caused your return. It is reasonable to assume that the replacement parts provided by a Ford dealer would be OEM. This is not always the case, but neither is the contrary, and customers should be informed.
If the brake dust is more than before, the new pads are probably not the same as the old. You shouldn’t have to request a certain pad. If there is an option, it should be presented to you.
You had both the pads and rotors replaced? Is this the first pad replacement? Look at the invoice to see what pad was used and the cost. I don’t now remember the exact cost, but the “Ford†pads are well over $100.00, the “Motorcraft†are below.
There has been much discussion regarding brake pad “bedding†(Internet search for 'brake" and bedding"). Basically when a rotor is new or newly resurfaced, there are open pores that are filled with pad material. The theory is that, if the initial braking isn’t done in increments, the pores will not fill evenly and the pads will vibrate due to the uneven rotor surface and texture. You, and everyone around your car, notice this as squeaking. I don’t buy into it 100%, but proper bedding is fairly quick and easy, and it can’t hurt.
I mention bedding because your new rotors are now bedded, properly or not, and new pads, with a different formulation, should probably be installed with freshly resurfaced rotors, so that the material in the rotor is the same as that in the new pads. This should not be a cost to you either. They will probably treat you as crazy for mentioning this, but if they know about brakes, whether or not they subscribe to brake pad bedding, they’ll know what you are talking about.
Others - chime-in.