Well... he was doing what he loved, so I am counting him to be lucky. Most people die doing something as rediculous as diving to the local strore. Steve lived life on the edge... he's probably just upset now that it wasn't an aligator that did it. The guy was passionate about wildlife and lived and died with it.
Unfortunately he also had a family... hopefully they'll find closure in the fact that Steve died doing what he loved...
Hopefully they got it on video, because Steve once said that is he were to die, that he would want them to tape it and not step in and help. Hopefully he got his wish.