The new Ranger

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They cannot call it a "global" pickup if it is not sold in the U.S. or Canada.



Todd C., You call it correctly in the subject as it is "not" off topic.

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Ford Ranger Leaves the U.S.



The Ford Ranger first went on sale in the U.S. in February 1982. More than 6.5 million Rangers have been sold in the U.S., with its best sales year in 1999, with 348,358 pickups sold.



"In the past few years, we have averaged around 75,000 Rangers sales annually, with year-to-date sales of 43,000 through the end of September," said Derek Kuzak, Ford group vice president of product development, when we asked about why the new Ranger isnt coming to the U.S.



"The compact pickup market in the U.S. has been declining for more than 15 years, having gone from almost 8 percent of the industry in 1994 to just more than 2 percent through August this year," Kuzak said. "So we have decided to prioritize our investment in full-size pickups and continue to develop the F-150 in all areas, including outstanding fuel economy. We are just now launching an all-new engine lineup for the F-150 that improves the fuel efficiency of the F-150 lineup by 20 percent. And we are offering the F-150 XLT Custom Package with the all-new 3.7-liter V-6 engine aimed at the entry-level personal-use buyer.



"This new F-150 series will be ideal for those Ranger owners interested in a pickup. For those Ranger customers interested more in affordable transportation than specifically a truck, we now either have, or soon will offer, many new affordable vehicles, including the Fiesta, Focus, seven-passenger Grand C-MAX and the Transit Connect.



"One additional important element of our decision was that this Ranger is bigger than our current product, which we'll build through the 2011 model year, and moves much closer in size to the current F-150," Kuzak added. "So its use here would become even more limited, especially when compared to the increasingly fuel-efficient F-150."

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I feel that they do not want anything to compete with the F-150, but dropping the Ranger & ST will only drive customers to Nisson & Toyota and will ultimately hurt Ford F-150 sales. Ford needs to have a product that will compete with & out perform Toyota.

 
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I don't go to the off-topic board much, anyway.



Based on the pickuptrucks.com article:



New Ranger Crew Cab

Length: 211.1"

Width: 72.1"

Wheelbase: 126.7"



2010 Sport Trac

Length: 210.2"

Width: 73.4"

Wheelbase: 130.5"



Pretty similar.



F150 SuperCrew Short Bed

Length: 231.7"

Width: 78.9"

Wheelbase: 145"
 
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Said it before and will say it again, "I loved my '94 Ranger and would have bought a 4 door Ranger in a heartbeat, still would!" A long bed version would be awesome!
 
As most of you know, I work for a Ford dealer. When I heard that they weren't going to offer the new Ranger in the US, I posted my thoughts on Ford's dealer message board. They deleted my comments.
 
not a bad design but the green house looks like a tundra. i think its the shorter windows and the rear door window upturn that screams toyota tundra.
 
"This new F-150 series will be ideal for those Ranger owners interested in a pickup.



Ford just doesn't get it.:banghead: Many (actually probably most of them) Ranger and Sport Trac owners (myself included) buy either the Ranger or Sport Trac instead of a F150 not for the fuel economy (especially the Trac) but rather because we want a truck, just not a full size model.



But Todd C. nailed it when he said
I feel that they do not want anything to compete with the F-150



Ford makes a huge profit on F150 sales. It's their bread and butter, so that's why they're pouring more resources into the development of that product.
 
raym2: I drove cars in Japan for 6 years,,, they had the steering wheels reversed there also,,, It actually is more comfortable to drive that way.....
 
I would buy a new crew cab ranger IF they brought it here to replace my Trac... I am having trouble going into a full size truck, i simply do not need one if i did I would have bought that instead of the trac . Fuel economy is not the only reason people buy a truck it is a plus but I put my needs first. I actually just got done looking at a Nissan Frontier crew cab , nice looking truck. I would love to buy another ford BUT I'm not going to be forced into something I do not need or have room for in my garage . A f150 is not out of the picture but above what i really need. Ford I know you sometimes read this stuff but you need to listen to your customers be for they become somebody else s customers. :smack:
 

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