The kind of wheels you drive speaks volumes about your personality and lifestyle.
When you see a red convertible sports coupe zooming down the highway, driven by a fiftysomething, balding man with a young blond woman in the passenger seat, two words are likely to pop into your head: midlife crisis.
That may not be the case at all. He could be giving the car--and even a driving lesson--to his college-graduating daughter. But it is true that the car you drive conveys an impression about you, right or wrong. And if perception is important to you, it makes sense to think twice about what kind of car you buy.
"In this kind of economic climate, the kind of image you project is much more important, because you may not want to show off in front of a neighbor who is having a hard time even if you are not," says Wesley Brown, a partner in Iceology, a California-based consumer research and trend consulting firm. "Your car makes a strong statement about who you are."
For the rest of the story . . .
When you see a red convertible sports coupe zooming down the highway, driven by a fiftysomething, balding man with a young blond woman in the passenger seat, two words are likely to pop into your head: midlife crisis.
That may not be the case at all. He could be giving the car--and even a driving lesson--to his college-graduating daughter. But it is true that the car you drive conveys an impression about you, right or wrong. And if perception is important to you, it makes sense to think twice about what kind of car you buy.
"In this kind of economic climate, the kind of image you project is much more important, because you may not want to show off in front of a neighbor who is having a hard time even if you are not," says Wesley Brown, a partner in Iceology, a California-based consumer research and trend consulting firm. "Your car makes a strong statement about who you are."
For the rest of the story . . .
