What Your Car Says to the Opposite Sex
by Jacqueline Mitchell
Thursday, March 27, 2008
provided by Forbes.com
Can't seem to catch the attention of that certain someone? You may be driving him or her away before you even open your car door.
That's because your ride says more about you than you might imagine.
A man pulling up to a ritzy restaurant in a two-seater Porsche 911 sends a signal that he is a determined, highly successful, middle-aged professional. The guy behind the wheel of an Audi RS4 sedan is confident, shopping on Rodeo Drive or making deals on Wall Street.
More from Forbes.com:
• In Pictures: What Your Car Says to the Opposite Sex
• In Pictures: What Your Car Says About You
• In Pictures: Most Popular Cars for Men and Women
Women aren't exempt from scrutiny though. A female in a Lexus RX 350 sport utility vehicle is most likely a college-educated professional who is married with children. But the woman driving a Jaguar XF is a lover of luxury who is just as likely to be single or married.
"The XF is extremely modern," says Anne Clinard, a Jaguar North America spokeswoman. "It says that I am an individual who has a strong sense of self and appreciates the finer things in life. People know you have discerning tastes and that you are not afraid to stand out and drive something different than what your neighbors may drive."
Behind The Brands
Automakers like Jaguar know that a car is more than transportation for some; it is an extension of the driver's image.
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Click on link for the rest of the story . . .
by Jacqueline Mitchell
Thursday, March 27, 2008
provided by Forbes.com
Can't seem to catch the attention of that certain someone? You may be driving him or her away before you even open your car door.
That's because your ride says more about you than you might imagine.
A man pulling up to a ritzy restaurant in a two-seater Porsche 911 sends a signal that he is a determined, highly successful, middle-aged professional. The guy behind the wheel of an Audi RS4 sedan is confident, shopping on Rodeo Drive or making deals on Wall Street.
More from Forbes.com:
• In Pictures: What Your Car Says to the Opposite Sex
• In Pictures: What Your Car Says About You
• In Pictures: Most Popular Cars for Men and Women
Women aren't exempt from scrutiny though. A female in a Lexus RX 350 sport utility vehicle is most likely a college-educated professional who is married with children. But the woman driving a Jaguar XF is a lover of luxury who is just as likely to be single or married.
"The XF is extremely modern," says Anne Clinard, a Jaguar North America spokeswoman. "It says that I am an individual who has a strong sense of self and appreciates the finer things in life. People know you have discerning tastes and that you are not afraid to stand out and drive something different than what your neighbors may drive."
Behind The Brands
Automakers like Jaguar know that a car is more than transportation for some; it is an extension of the driver's image.
----------------------------------------
Click on link for the rest of the story . . .