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SportTrac Discussion
Fluids: Oil, ATF, Coolant, etc.
Yet another oil thread
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<blockquote data-quote="Rich Stern" data-source="post: 877450" data-attributes="member: 52580"><p>Probably a little bit based on raw materials, but also marketing strategy. Now that there are quite a few competing synthetic brands, including some store branded stuff, the Royal Purple marketing folks are probably trying to move into a pricing area of the market where they won't be perceived as a commodity, and won't compete, price wise, with similar products.</p><p></p><p></p><p></p><p>When Walmart starts selling synthetic motor oil at $16/gallon, and you have a competing brand, you really don't want to hang around in the same marketing space. It's not good for your product's health.</p></blockquote><p></p>
[QUOTE="Rich Stern, post: 877450, member: 52580"] Probably a little bit based on raw materials, but also marketing strategy. Now that there are quite a few competing synthetic brands, including some store branded stuff, the Royal Purple marketing folks are probably trying to move into a pricing area of the market where they won't be perceived as a commodity, and won't compete, price wise, with similar products. When Walmart starts selling synthetic motor oil at $16/gallon, and you have a competing brand, you really don't want to hang around in the same marketing space. It's not good for your product's health. [/QUOTE]
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SportTrac Discussion
Fluids: Oil, ATF, Coolant, etc.
Yet another oil thread
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