Gavin, my point about being Toyota is that Ford seems more and more inclined to offer vanilla rather than chocolate. They are more concerned about satisfying Wall Street rather than their customers meaning they are not as willing to take chances on lower volume models as they used to be. For example, they would rather try and force you to buy an oversize but higher profit F-150 instead of offer a more reasonable size Ranger. Another example is the fact that the only real performance oriented vehicles have come from their SVT division for the most part and so far there are no SVT models in the 2015 line up. No SVT Mustang or F-150 Raptor has been announced so far.