The interior looks sort of cool, but I agree that it really has no functionality as a work truck. I'd be afraid to bring dirt in it, it's too susceptible to dirt and damage. It is no work truck. I have yet to see a work truck that didn't have at least one glaring body dent and be covered in dirt....I have also not seen many non-white work trucks. The chrome on the exterior, and the really oversized grille don't cry work truck...it looks like a vehicle for people who want to look "manly", yet don't use the manly features of the truck, namely the bed (and likely that integrated brake controller).
The interior would be better on a minivan or a non-offroad based suv (cough all of them), but I was thinking rav4 or liberty...their interiors that I've seen resemble this anyhow.
I see a lot of trucks with crew cabs fitted with dvd players around where I live, and the assumed father who drives the truck just uses it to ferry his kids around; a vehicle that works as a sedan or minivan, but is for the man who doesn't want to be a "soccer dad".
Seriously, who came up with trucks with dvd players as stock options? That just screams mininvan...not to mention that I don't like how the ceiling option blocks out the rear view mirror.
I won't be buying this truck, but that's just my almost weightless 2 cents.