Very good point Johnny, filament bulbs are brightest when first turned on, and slowly dim over time due to fatigue. Compare a brand new OEM blub to an aged OEM bulb, you'll get different results. Put the new OEM bulb in different packaging, call it a spiffy name and give it to testers, and you can rest assured some percentage will claim how much better the new bulb is then the old bulb, when in fact, it's the same bulb whose only difference is age. It's known as the placebo effect. It's like an airfilter, you could test airflow rates of an OEM to aftermarket, but if the OEM filter had any age (and thus dirt) on it, the test would be invalid. Same if the aftermarket had any age on it.
Testing is great and all, but unless it's done in some kind of scientific way, the results really don't mean much. The scientific method is used to test nearly anything testable, and it works. Leaning the playing field in one direction in any way is unfair.