TomT
Well-Known Member
While consistently a dominant brand, Toyota has lost significant ground to Ford in consumer regard over the last two years, according to Consumer Reports' 2011 Car Brand Perception Survey. Now, the two brands rank a close first and second in overall perception, with Ford having a clear advantage in the factors that matter most to car shoppers: Safety, quality, and value.
Way to go Ford.
The only reason Ford is not ahead of Toyota is because Toyota's are perceived to be more environmentally friendly. (Who gives a damn?)