Being an owner of both Toyota and Ford products, I get a chance to compare them side-by-side. I own a '06 Ford Escape and a '03 Toyota Matrix. Each has it's good points and bad points, but bolt-for-bolt the Toyota is put together better. More attention was paid to the details in engineering. Here are a couple of good examples.
For example let's talk about the placement of the oil filter. In the Escape, the filter sits in the front of the engine (good), but is right next to the exhaust pipe (bad) and is angle at a 60 degree angle. When you remove the filter, oil runs down the side of the engine (bad). In the Matrix, the filter also resides up front (good), is nowhere near the exhaust pipe (good), and points straight down, so that when it is removed, no oil gets on the engine (good).
Another example, the cabin air filter. Keep in mind the Matrix is only at $16K(!) vehicle and it came with a microfilter cabin filter that sits in a small slot behind the glove box. Takes about 2 minutes to change - no tools required. All you have to do is open the glove box, press in on the sides, remove the glove box, pop 2 clips to get to the filter. The Escape has a slot for a cabin filter, but Ford chose not to include one in a $23K(!) vehicle. To get to that filter, you must remove several screws, lift up the plastic shroud below the wipers, then remove several more screws in order to remove the door to gain access to the slot for the cabin filter. Takes about 20 minutes to change and requires a screwdriver.
I know these 2 examples may seem minor, but when you start adding them together I now understand why folks are so loyal to their Toyota's.