Oil is oil. The American Petroleum Institute has standards to be labled service grades. There are only a few refiners out there.With that being said, buy what you like. Some brands are better than others and some out there are junk.
A few bucks here and there are not going to save you any money in the long run. If you are so broke, you can not afford decent quality oil, you are best off riding the bus.
With that being said, I use a high quality synthetic oil and change it once a year.
My Trac has 110,000 miles on her and she runs fine. My wifes Explorer just turned 200,000 miles. Of those 200,000 miles, we have had her for the past 65,000 miles and have been doing once a year oil changes.
It costs more per oil chance, but it lasts about as long as plain oil and filter 4 times a year.
In the end, it costs the same, but I don't have to do it as often.
With the Explorer, it is a game now how long we keep her. Each month we have it is money in the bank. If I drive it 1 more year, that vehicle cost us $1,000 a year to own. Much less than anything else on the road.
Use oil you like or are comfortable with. If useing Wal-Mart generic oil makes you comfortable, go for it.
I would use Amsoil and extend your oil changes.
Whatever you do, NEVER use 5W20 oil in the 4.0L engine.
Tom