Mark--I agree with your assessment of the 2nd half of that quote. But the first half of the quote really isn't that heartless, and to lots of people out there (especially with wrestling's declining ratings the past several years) it was an accurate statement.
About a week ago while channel surfing, I stumbled across a WWE show, and watched about 15 minutes of it--the first wrestling I'd seen in at least 10 years. I saw parts of 2 matches--one involved midgets wrestling, and the other involved the "comeback" of Rowdy Roddy Piper, who looked like a decrepit 80-year-old man out there. If stuff like this is what they're currently resorting to in order to boost ratings, they truly are struggliing badly...