Gas prices are also a concern. people aren't buying trucks and SUV's like they used to.
Looking up trade in values is hard to do. You also need to look at initial costs, including rebates to see if you are loosing as much money you think you are.
Lets say, for example, we have three identical trucks.
Ford Sport Trac, Nissan Frontier Crew cab, and Toyota Tacoma crew cab.
Lets say the three trucks had an MSRP of $30,000 each.
The trade in value for the Trac is 10,000
Toyota 11,000
Nissan 11,000
Nissan and Toyota did not have any rebates, but the Trac had a $2,000 rebate.
You paid sticker price for each.
The Trac is worth 1 grand less, but you paid $2,000 less when you got it.
Did you loose more money on the Trac?
You actually made $1,000 compared to the Nissan and Toyota on trade-in. You spent less initially on the Trac then you did on the Toyota or Nissan.
For me, I could care less about trade-in values. I drive my vehicles in the ground. 10 years and they are pretty much beat to death. So, odds are, my next new vehicle to replace my Trac will be a 2012. By that time, it isn't worth crap. Dealer gives me $1,000 to take my vehicle off my hands.
Tom