Ford historically is very good at what they make. Best selling small truck...Ranger. Best selling small car...Escort, Best selling full size truck...F-150, Best selling Full Size Van...Econoline, Best selling SUV...Explorer, as examples. Unfortunatly, in greed by Ford CEO's, they pushed all their priorities on high profit vehicles like the Explorer and F-150 and let the import car makers get the car sales. Once you allow your customers to visit other stores, you stand a chance to let your customers to sway their buying habits.