user 66791
Active Member
- Joined
- May 23, 2008
- Messages
- 375
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- 18
Ford cancelled the production because the F150 team felt the ST encroached on their sales. Internal competition and the F150 won out. At least that was what I read at the time. Ford needed to streamline it's vehicle production and the ST was only 14,000 a year production. I think the last year (2010) it fell to 10,000. No wonder, Ford never marketed the vehicle, they never had much inventory and never stocked the STA in dealers. Many of the dealers never knew about the STA unless you educated them and got them to print out the spec sheet/order form from the factory. So, in my opinion Ford felt they could get ST owners or those looking in that space to buy the F150 model since it has an insane number of models. It's so complicated looking at all the models and the pricing is ridiculous. So, we all await an option for small pickup trucks from a US manufacturer. Wish Ford would wake up to the need. F150 won't cut it for me.