Steve, The research I just did in the past week (Google search) found that even though ES is made by Prothane the ES bushings have a different formula that makes them slightly softer. The black ES bushings have graphite in them where as the black Proahane do not. So by head to head comparison the “red” bushings from both ES & Prothane are about equal. If the were exactly the same it would be copyright infringement.