Richard-
Notice how I used the phrase "apparent size". That means how big a LAMP, not LIGHT appears to be when on. An LED "bulb replacement" can only big as big as the hole it is meant to fit through, or about the size of a quarter. So when on, all you see is light about the size of a quarter. The outer lense of the tail lamps provides only a small amount of light scattering, not enough to increase the apparent lamp size above a half-dollar.
LEDs have a narrow viewing angle, which basically eliminates the rear reflector from being used. Even if you've got a high-angle LED, say 120°, that is still a third of the angle of a regular bulb...in a single plane. Not only have you got only a third of the angle in a single plane, that angle is only present in planes in FRONT of the LED; a regular bulb has 360° of viewing angle in EVERY plane. Any direction you can think of, a regular bulb gets light there. Simply not the case with an LED.
Since a regular bulb produces light in every angle in every direction, the front lense is fully lit up by the bulb, not just as small area directly in front of the bulb. Then, to intensify the light, the rear reflector uses the light that exited behind the bulb and bounces it back forward, essentially doubling the brightness. In practice, it is actually more then double in certain areas due to the design of the reflectors and precise control of light beams. So the apparent size of a lamp with a conventional bulb the area of the reflector.
The "apparent size" of the lamp doesn't grow the further away you are. So lets say you are 1500 feet away, what is going to be more noticeable, a lamp the size of a half-dollar, or one the size of a softball? Softball, right? Think about this a bit further, how big is a traffic light lamp? It's something like a foot across. Reason being is simple, the further away you want something to be seen, the bigger you make it. A traffic light needs to be seen from, sometimes, a mile away. If the lamp was only the size of a quarter or softball, it would not be seen from such far away distances.
The benefits of LEDs are numerous compared to conventional bulbs: light up sooner, are brighter when viewed dead on straight, last longer, run cooler, etc, etc. However, when you try to retrofit a housing meant for a regular bulb with LEDs, unless you go all-out, the benefits of the LEDs are outweighed, in my mind, by the short comings. OEM LED lamps are much different in design and execution then bulb and reflector style lamps, but still, in some, you get off angle too much and the lamps appear off when they are on.