They want my ST or do they want my business?

[Jeffrey Travis]

Received a mailer yesterday from my local Ford dealer - the one that I am 'registered' to as far as myford.fordvehicles.com - but they tell me they really want me to sell them my '03 ST because they need these kind of vehicles. And they will pay me well for it. Of course then there is even more discussion about what they want to sell me in place of it.



Did anyone else receive this from their local dealer? or received something similar in the past?



I only browsed it quickly but would we think more sales ploy than anything else?



JT#14

 

[Johnny O]

I only browsed it quickly but would we think more sales ploy than anything else?

Yes.

 

[Deleted deleted]

Definitely sales ploy. I get those all the time saying how 'valuable' my trade in is. More like how 'valuable' my money is.

 

[23Ballistic randyvanaken]

I bought a 06 Super Crew saturday, when the guy found out I had a ST also he told me the same thing. That they really wanted some.

 

[W Ellis]

It you look closely it will probably say they will give you fair market value- Which correlates pretty much to fair condition, not good or excellent condition.

 

[M B]

I got one of those from Chevy after one week after I bought my Chevy Beretta used. I laughed and said, can I drive it first? If your happy with your ST, I'd keep it.

 

[Gary DiPietroSr]

Me too, posted the same thing a few months ago.

 

[TRACket Paul]

I get the 'offer/requests' a couple of times a year. Standard marketing stuff.

 

[Kevin Palmer]

Generating sales.

But if they do pay you well and you leave happy that is all that matters...

 

[ChrisW Vincent]

I got one of those a few weeks ago. Seems like a way to get you to the dealer!

 

[Tommy VanNess]

I have gotten about 4 of those letters since owning my ST. I got one the other day, and my ST has well over 100,000 miles on it. I think it is a desperate sales ploy. I still have the ST with no plans to get rid of it.



Tommy

 

[L Roberts]

I received one yesterday from a local Ford/Pontiac dealer saying that they had several folks requesting 1998 Grand Prixs and needed mine in trade. Come on--1998? It's a form letter with a fill-in-the-blank for whatever car their system says you have bought at one time. Seems like a waste of postage, though, when the car is that old. Looks like they would assume you had already traded that vehicle.