True, and for them, it worked. We can only hope the same for Ford.
If it doesn't, it won't bode well for Ford at all.
With the automotive landscape as it is now, a major restructuring like what Ford needs and is doing is a bit more risky. The new regulations being proposed and passed down in the government means that Ford won't be able to use successful models from the European and Australian markets as easily.
Ford does seem to making good steps, with a successful Fusion and introduction of new models and the phase out of archaic ones. But a pretty face isn't all that is needed. Ford really needs to look at their dealers, the dealers are the public face of an automotive company, and it seems that face would spit on you then help you.